Blog

The Importance of Disaster Recovery

Most business owners don’t normally think they will be a victim of a natural disaster…not until an unforeseen crisis happens and their company ends up suffering from thousands or millions of dollars in economic and operational losses — all because of the lack of thoughtful disaster preparedness. This post gives small or mid-sized businesses (SMBs) […]

Security tips for the small business

It’s been said so many times that many small business owners are likely to block it out, but the truth remains: cyber criminals target SMBs. Perhaps the reason for this ignorance is that when an SMB falls victim to an online attack, it’s not breaking news. But this time, in a recent NY Times article, […]

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In […]

How to maximize your YouTube marketing

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide […]

Should you recommend apps or wearable tech

As wearable technology and health-based mobile applications become more prevalent among patients, there is a growing demand for healthcare professionals to be able to recommend these to patients. Many people simply see this as an extension of medical advice, after all you are already recommending medications, treatments, and care options. Realistically, the decision to recommend […]

Privacy Protection through Browser Extensions

Even if you’re not currently taking adequate steps to protect yourself (and your company!) when you’re using the Internet, deep down you know you should be. Or maybe you already think you have enough precautions in place – but can you ever be too careful? In these times of Internet fraud, phishing scams and high […]

How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on […]

Put your iTunes Library on an Android Phone

If you’re one of the many people who decided to make the switch from Apple to Android over the holiday season you’re probably wondering just what you need to do in order to get your iTunes Library on your new phone. We won’t lie, the process isn’t straightforward, but you don’t need to be a […]

Don’t let a power outage hurt your business

When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just […]

Patients want electronic communication

More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves […]